Practical Seminar for Marketing Planning

Companies do not devise marketing plans, such as proposals for creating products or sales methods, merely on a whim. Instead, such plans must be developed through a proper process and an understanding of the consumer. These plans must also be explained appropriately within the company and to trading partners. In this class, students learn the theory of marketing planning and gain experience in marketing planning methods through group work exercises.

group work, marketing theory, consumer behavior theory, practical experience

Session 1: Orientation

Session 2: Lecture on marketing plans

Sessions 3–6: Circle reading on planning and surveys; group work and presentation

Sessions 7–10: Circle reading on proposing product ideas; group work and presentation

Sessions 11–14: Circle reading on marketing plans; group work and presentation

Session 15: Lecture summary and class questionnaire (conducted in the last 15 minutes)

Syllabus (Japanese site only)