Media and Marketing Seminars

In modern society, media such as social networking sites are becoming increasingly diverse. What information reaches people is now often controlled
by AI, and this information is being distributed more and more unevenly.
This seminar is taught by Mr. Ikegami Akira, who is active on the front lines of the media, and Mr. Harada Yōhei (CyberAgent) and Mr. Ōtsuki
Hitoshi (Spicebox), who have long been involved in media marketing. The seminar focuses on the diversity of the media and information
dissemination. The course aims to help students understand basic marketing methods, appropriately acquire unevenly distributed information, and
analyze this information from multiple perspectives.
Specifically, the course covers three main areas: media theory, youth marketing, and web marketing. It is offered in a practical format, with the
objective that students will gain the following skills:
• Students will understand the diversity of media that disseminate information and the marketing methods used by each.
• Students will be able to appropriately acquire information from the media and examine it from multiple perspectives.
• Students will be able to accurately convey the information they want to convey to the audiences they want to convey it to.

problem discovery, logical thinking

1. Orientation (Maruhashi)
2. Introduction to media theory (1) (Ikegami Akira)
3. Introduction to media theory (2) (Ikegami Akira)
4. Introduction to media practice (1) (Ikegami Akira)
5. Introduction to media practice (2) (Ikegami Akira)
6. Introduction to youth marketing (1) (Harada Yōhei + special guest)
7. Introduction to youth marketing (2) (Harada Yōhei + special guest)
8. Introduction to youth marketing (3) (Harada Yōhei + special guest)
9. Introduction to youth marketing practice (1) (Harada Yōhei + special guest)
10. Introduction to youth marketing practice (2) (Harada Yōhei + special guest)
11. Introduction to web marketing (1) (Ōtsuki Hitoshi)
12. Introduction to web marketing (2) (Ōtsuki Hitoshi)
13. Introduction to web marketing (3) (Ōtsuki Hitoshi)
14. Introduction to web marketing practice (1) (Ōtsuki Hitoshi)
15. Introduction to web marketing practice (2) (Ōtsuki Hitoshi)
* Full details will be given during the Orientation session. The order and content of the classes are subject to change.

Syllabus (Japanese site only)