Action Learning for VALUE CREATION

In this course, students will aim to acquire practical knowledge about problem discovery and solution methods in the local and social fields, as well as experiential knowledge of new value creation. More concretely, we will participate in a collaborative project with JR East Japan Nagano Branch to conduct surveys, plan, make proposals, and act. This course does not center on classroom lectures but on exercises and practice. Therefore, it is necessary to have an attitude of active participation (e.g., group discussions, collaborative work, and presentations are required). Furthermore, we will go out into the community to conduct fieldwork and demonstration experiments outside of regular class time (Saturdays, Sundays, free time on weekdays, etc.). Although the time cost of participation is higher than that of regular classes, we are looking for students who want to gain real experience from companies (experiences that are not normally possible) and the knowledge necessary for their future career development.

◎Joint implementation with JR East Japan Nagano Branch
The plan is to hold this course in collaboration with JR East Japan Nagano Branch. Employees of JR East Japan will participate in the classes. Classes will be rooted in active learning/action research and mainly conducted at Matsumoto Station and other locations. Additionally, this course will be conducted with (1) the faculty member in charge (who has entrepreneurial experience / corporate work experience) and (2) an external lecturer (practitioner). The number of participants is limited to approximately 16 to facilitate the group guidance system based on the field and work experience of the mentors.

Psychology, kansei informatics, marketing and branding, regional brands, brands, regional orientation, regional issues, regional revival, regional revitalization, regional creation, tourism human resource development, entrepreneurship, social business, problem solving and discovery, group work, fieldwork, essay feedback, work experience, Ministry of Education, Culture, Sports, Science and Technology (MEXT) Project for Universities as Drivers of Regional Revitalization through New Human Resources Education Programs (COC+R), University-wide Special Education Program, Local Innovator Training Course, Strategy Design Human Resource Development Course

・Pre-class: May be held in the second or third week of September (undecided)
・Class 1: Guidance (*deciding on participants, course outline, introducing the previous year's initiatives, etc.)
・Class 2: Basic knowledge learning (1)—Tourism business of JR East Japan (*case study)
*FW (1): Fieldwork to discover new tourism value
・Class 3: Basic knowledge learning (2)—Case study on tourism promotion (guest lecturer)
・Class 4: Fieldwork preparation (FW perspectives, methods, etc.)
・Class 5: FW (2)—Planning and learning presentation skills
・Class 6: FW (2)—Presenting and refining the plan
*FW (2) Implementation
・Class 7: FW (1)—Summary and report (from problem discovery, analysis, and structuring to task setting)
・Class 8: FW (2)—Planning centered on the task setting (5W1H organization)
*FW (3) Implementation
・Class 9: Task setting refinement (5W1H finishing), considering solutions (measures)
・Class 10: Designing a verification plan for the solution hypothesis (if necessary: guest practice case study)
・Class 11: Proposal preparation (template learning), coordination, and implementation with related parties for execution
・Class 12: Proposal preparation (template learning), coordination, and implementation with related parties for execution
・Class 13: Proposal preparation (template learning), coordination, and implementation with related parties for execution
・Class 14: Implementation and summary (improvement)
・Class 15: Implementation and summary (improvement), course evaluation
・Class 16: Summary (*You may do your work)
・Class 17: Presentation rehab 1
・Class 18: Presentation rehab 2
◎ Project proposal and achievement report meeting

Syllabus (Japanese site only)