信州ブックレットシリーズ６電子書籍版

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13Sustainability and business opportunities and innovation (Government strategy, eco-design, sustainable organisations, Bottom of the Pyramid, ecosystem services)Sustainability and business opportunities and innovation14Green consumersGreen consumers15Project 2: nal proposalsProject 2The first half of the course looks at the internal implications of sustainability. The second half focuses on sustainability challenges as external opportunities. In the Shinshu course, the main final challenge was to think of an innovative approach for sustainable goods or services in one’s own company. The Shinshu students rose to this challenge successfully and proposed;-Extension of the paper-less oce in an insurance business.-Develop a market for substandard sized sh currently thrown away.-Launch of a customer awareness campaign on sustainability and sustainable labels in a drugstore.-Various initiatives within the university to reduce energy or resource use, raise awareness of students, and make better use of second-hand goods and equipment.-Reducing material loss in production processes (metal processing company).-Reducing environmental impact and resource demands in packaging and distribution (semi-conductor manufacturer).-Environmental management training course for retraining 60

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