SEIREN aims to increase the production capacity of artificial leather “QUOLE” for automotive seat material to 800,000 ~ 1,000,000 m/month (approximately 3 times in comparison with the present production capacity) in the fiscal year of 2016. To achieve this aim, SEIREN launces a new QUOLE production line in its China plant and examines the feasibility to launch a new center in abroad.
QUOLE is the artificial leather of the original SEIREN brand, which has the same touch as genuine leather and is excellent in durability. QUOLE is about 2 Kg lighter per car and costs a half in comparison with genuine leather when adapted for car seat.

JCFA News Letter (No.4) February, 2013/Japan Chemical Fibers Association