ABSTRACT

　Increasing the rate of sports participation in the population is an issue that many countries are tackling. In Japan, the sports participation rate among adults is less than 30%, especially among those in their 20s and 30s, which is the lowest compared with other age groups, and there is an "indifferent" group to exercise and sports. The purpose of this study was to investigate the attitudes of the younger generation toward exercise and sports, and to examine the motivational factors necessary for the indifferent to exercise and continue to do so. Male and female university students were guided through a new sports content（SPOREV.） that combined digital technology, art,　and music on campus, and their attitudes toward exercise and sports were confirmed through a questionnaire survey before and after the experience. As a result, most of the participants answered that they had a certain exercise habit and confidence in their physical fitness in the past and at present. On the other hand, some students in the indifferent group who had no exercise habit and had no intention to exercise in the future also participated in SPOREV. because "it looked interesting" or "I was invited by a friend," and their motivation to exercise tended to increase after the experience. In the future, we will further examine the motivation and reward system to make the indifferent group want to engage in exercise.

DECENTE SPORTS SCIENCE Vol.44/The DESCENTE AND ISHIMOTO MEMORIAL FOUNDATION FOR THE PROMOTION SPORTS SCIENCE