Adopting a scientific approach to personal sensitivity (kansei) to find reasons for taste in clothing

【Supercategory：3. Textile Category：3.5 Kansei engineering Subcategory：3.5.3 Kansei design engineering】

I am working to identify the values that motivate peoples’ emotions by focusing on clothing as the most familiar object in daily life. This effort includes developing new, previously unthinkable methods for evaluating value, for example by searching for factors that determine how people evaluate products and developing new evaluation devices. By taking a scientific approach to personal taste, my research creates opportunities for new products and businesses.

FACULTY RESEARCH ACTIVITY 2020/ Shinshu University Faculty of Textile Science and Technology

Keywords

clothing, evaluation, personal taste, kansei, fashion

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