The purpose of this paper is to obtain the effect of the colors on two kinds of sportswears which are respectively used for match and for the fashionable appearance. American-football are chosen as former and Ski are chosen as latter. Each wear is changed to five colors; red, black, deep red, blue and green by computer-graphic technology. The wear image of each color is explained by using six words for two kinds of sportswears. Moreover the common and the unique characteristics in two kinds of sportswears are obtained on the color effects and the explaind words.
　Main results are as follows.
　1) Main effects of colors were found on both sportswears. Especially, red and black had the strong effect and green had a few effect. For the effect on image, deep red and green had the same tendency, but blue and green had the opposite.
　2) The expression of the image on the war potential of American-football was the best with black and the expression of the total image of Ski was the best with red.
　3) Even the same expression of the image, each corresponding color was different between both sportswears.

DESCENTE SPORTS SCIENCE Vol.10/THE DESCENTE AND ISHIMOTO MEMORIAL FOUNDATION FOR THE PROMOTION SPORTS SCIENCE